Reports
The week the mountain towns stop pretending
Christmas to mid-January is not 'high season'. It is a different product. A winter letter on the houses that priced the view, and the ones that priced the queue.
An Alpine house in the third week of January is a hotel. The same house between Christmas and the 6th of January is a reservation system with curtains. The view does not change. The product does. Operators who print one winter brochure for both periods are lying about at least one of them.
The houses we respect in this issue priced the view all year and added a Christmas tariff without pretending the village would stay a village. They also tell you when to come if you wanted the mountain and not the party: late January, or the first quiet of March. The desk can book both. It will not pretend they are the same stay.
Reference
Travel Intelligence Office →The Journal turns the registers into a story. The source keeps the code.
The last line
The desk can book this stay as a Preferred Partner.
Official rate. Privileges the house honours. Miles and status intact.
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